TOUCHING COMMERCIAL_FAMILY

TOUCHING COMMERCIAL_FAMILY

  These days in Korea, we have many touching commercials especially in commercials of Insurance Companies. They usually emphasize family to bring tears to people's eyes. Family is a good material to them because it can easily be linked with safe and happy life, which is ultimate purpose of insurance. I have two examples of those kind of commercials, from Samsung Life Insurance and AIA Life Insurance. 

  In Samsung Life Insurance Commercial people fill out questionnaires about daily life. Calculating the time spending with their family, it was amazingly short. Using this fact, they had a candid shot. In AIA Life Insurance Commercial, they have an surprise event that bring mom's cooking to students who live alone abroad. Because these commercials had candid shots, the length of commercials would be pretty long, so they aimed to be in online, not on TV.

Also, Insurance Companies often use 'father' as a subject of their commercial. It is because they provide safety as a breadwinner(in Korea, many fathers are considered as breadwinners.) So they can stimulate associations about reliability like a 'father' while they advertise. This commercial is from Prudential Life Insurance. They emphasize obvious contrast between children's dream and fathers' dream. And it shows father's responsibility to his family. While we watch this commercial, we can be reminded of the reliability which we can feel when we think of our father, and link those emotions with the company.

https://youtu.be/AwQz0w-eQJ4