GENESIS_Story&Seasonal Commercial
In this posting I want to introduce Genesis's commercial. This commercial is launched for just Christmas season. Santa Claus has difficulty in riding sleigh (as in the famous carol song we know), and suddenly Genesis turns up and guide his sleigh at night. Thanks to its help, Santa Claus can distribute presents without a trouble. I think this commercial fits well with wide screens like those in the cinema. This commercial seems almost like a movie, because of the image beauty and grand music in it. Also, it has the "story" which is matched with the points of difference that Genesis has. It can run snow-covered field easily and without the small strain so that it can help the Santa Claus. I think this shows the power of "story telling" in commercial.
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