DHL PAPER ADVERTISEMENT

DHL PAPER ADVERTISEMENT

  DHL is famous for funny and brilliant advertising. They mixed the humor and their core competence in their advertisement. They always say, "We deliver whatever in fastest and safest way." Also, they provide some high quality service such as mass shipment(delivered in not separated form).  DHL successfully conveyed their message emphasizing their point of difference in humorous way. 

Among those, I have brought some paper advertisements.

  For DHL, it's a small world. It can go anywhere. Also, according to the small world, the shipping destination would not be far away. So DHL can deliver in fast speed as they pick up the package with finger and drop off right next to the original place.



DHL delivers even there is no way. If the destination is an isolated island, the delivery man would swim to deliver the package. Even if it's snowing DHL can deliver through the way which is not front door. It says "Nothing stops us."

  DHL shows the broken pottery and says "Next time you will use DHL." Because DHL delivers safely, it means.

We have famous expression "The question of which came first, the chicken or the egg." DHL uses this phrase effectively. It says neither of them can be the first because DHL is the first. It emphasizes the speed of DHL's delivery system.






  "Somethings should never be shipped separately." This emphasizes DHL's mass shipment. The statue in the largest box in each picture is the shape we know now. But DHL add some imagination, and create other parts the original statues don't have now. For the Venus de Milo, there are arms she doesn't have now, and for the Moai statue of easter island there are feet. DHL is saying that they were lost because they were delivered separately. This emphasizes DHL delivers altogether even though they are big sized.



  There is a metaphor that DHL delivers as fast as we turn over the pages.

<Source>
http://theblack7.blog.me/220067808931
http://photohistory.tistory.com/7423