HUGGIES BABBLING TRANSLATOR CAMPAIGN

HUGGIES BABBLING TRANSLATOR CAMPAIGN

  This campaign was very successful in Korea in 2011, as there was a successive campaign later such as "HUGGIES Championship." In this campaign, moms take a video of their baby babbling and send it to HUGGIES, and it "translate" babies babbling. HUGGIES add some imagination and translated babbling entertainingly, so it was kind of funny even to me who don't have a baby. Any person will definitely smile watching their results.(Because there is no one who don't like cute babies!) I think this campaign could be successful because HUGGIES analyzed its target very well. This campaign targeted young moms who are familiar with digital technology. And they have infants who frequently use diapers. And every mom has a desire to brag about her child. This campaign stimulated this latent needs that its customers have.