Samsung Safety Truck

SAMSUNG SAFETY TRUCK

  Here is another commercial related to the 'safety.' In Argentina there are lots of car accident on the road because the car cannot see the car approaching from the other side if the big truck blocks the driver's view. But Samsung had to use those big trucks for their business. Naturally when we have this problem we are thinking about extension of road. But they changed mind, and made car drivers see the front road situation. I thought it was creative idea. Also it is the commercial that fits with marketing 3.0, because it emphasizes the value "life."