COCA COLA FRIENDSHIP MACHINE

COCA COLA FRIENDSHIP MACHINE

  Coca Cola had great commercial emphasizing friendship, sharing, and team work. Coca Cola is targeting people all over the world, so they usually put emphasis on love and harmony. This commercial is the event that installs big Friendship Machine which cannot purchase without team work. The purchasing button is too high to push, so people have to be helped from other people to get there. When he or she succeeded to push the button, the vending machine gave 2 cokes at once. It  is also proper example of marketing 3.0, which highlights value(in this case, cooperation).