COCA COLA SHARING CAN

COCA COLA SHARING CAN

  Coca Cola had another brilliant advertisement "Sharing Can" related to its previous commercial, the Friendship Machine. It was impressing that the phrase "There was one thing the couldn't share : their can. What if they could?" Now they ultimately can share their Coca Cola can in this video. I could feel their "obsession" over their mission 'love and harmony,' and  their effort to convey those to customers after watching this video. Not only what they are trying to say was very interesting (not focused on the company itself - advanced attitudes toward commercial), but also it was very creative way to convey their thought(emphasizing both products and value).

COCA COLA FRIENDSHIP MACHINE

COCA COLA FRIENDSHIP MACHINE

  Coca Cola had great commercial emphasizing friendship, sharing, and team work. Coca Cola is targeting people all over the world, so they usually put emphasis on love and harmony. This commercial is the event that installs big Friendship Machine which cannot purchase without team work. The purchasing button is too high to push, so people have to be helped from other people to get there. When he or she succeeded to push the button, the vending machine gave 2 cokes at once. It  is also proper example of marketing 3.0, which highlights value(in this case, cooperation).

Samsung Safety Truck

SAMSUNG SAFETY TRUCK

  Here is another commercial related to the 'safety.' In Argentina there are lots of car accident on the road because the car cannot see the car approaching from the other side if the big truck blocks the driver's view. But Samsung had to use those big trucks for their business. Naturally when we have this problem we are thinking about extension of road. But they changed mind, and made car drivers see the front road situation. I thought it was creative idea. Also it is the commercial that fits with marketing 3.0, because it emphasizes the value "life."

NIVEA DOLL

NIVEA DOLL

  I found another commercial of NIVEA while searching the one before. I definitely emphasized watching this video.

In this video, many kids are bothered with applying sunscreen on their skin. I've done same when I was young, and with hindsight I realized my skin was damaged and getting dark. Kids in the video can realize themselves the fact that their skin might be hurt because of the sun, while they are playing with 'Nivea Doll'. I found Nivea is good at finding consumers' needs(especially parents) and solving their problems after watching its 2 commercials.

NIVEA SUN KID PROTECTION AD

NIVEA SUN KID PROTECTION AD

  Nivea Sun Kid had a creative commercial which linked between sun protection and kid protection. They gave out water proof bracelet, which can detect the kid's location in the beach. It results from examination that most parents are worried about losing their children in the beach. Nivea not only protect their children's skin from the sun, but also protect their kids from losing them. It perfectly fulfill the parents' safety needs. It is also technical friendly, because it uses mobile apps. The commercial is here :

VOLVO LIFE PAINT

VOLVO LIFE PAINT

  Volvo always emphasizes "Safety" as its mission statement is “To create the safest and most exciting car experience for modern families.” And here is a great campaign related to safety which Volvo made. This campaign is about Lifepaint, which is invisible by daylight but shines when it is dark. It helps cyclers not to be hit by cars. 

  It won the Grand Prix for Design/Promo&Activation at Cannes. The jury president Matt Eastwood said, "It's beyond the car and talking about safety in general really made the brand feel like it cared about humanity and it felt like it lifted society to a higher level. It hit on one of the key things we were looking for." This is considered as a good example of Marketing 3.0. Marketing 3.0 focuses on consumers' value, unlike previous marketing trends which concentrated on the consumer or the product. Since this campaign emphasizes not the company or the brand itself but the company's value(which is "safety"), Volvo contributed to the society and could earn favor of consumers who have value on that.